DALLAS – SMU Athletics and its multimedia rights holder, Learfield Sports’ Mustang Sports Properties, announced today a continued partnership with Uber Technologies, Inc. for the 2015-16 football season. 
Similar to its partnership last year, Uber will host a designated drop-off and pick-up station for all seven SMU home football games. Located in the parking lot of Highland Park United Methodist Church near Gerald J. Ford Stadium, Uber’s drop-off and pick-up station will be a designated location for riders and drivers to connect during each game day, providing additional transportation choices to SMU fans.
In addition to a designated drop-off and pick-up station, Uber is focusing this partnership on giving back to SMU and the university’s Mustangs Who Care Alcohol Awareness campaign. This year, for every new rider who signs up using the promo code SMUPONYUP, Uber will donate five dollars to Mustangs Who Care Alcohol Awareness.
Mustangs Who Care is a student-led program encouraging students to be responsible in social settings, and gives students the skills to intervene when someone is misusing drugs or alcohol. To learn more about the Mustangs Who Care program, contact SMU Health Education at healthed@smu.edu.
Fans can take advantage of the SMU-Uber relationship on Friday, Sept. 4, when the Mustangs play host to the Baylor Bears in their home opener. Additional details about the Uber drop-off and pick-up location can be found on SMU Athletics’ social media platforms and Uber’s blog.
“Uber is a well-known and well-liked resource around campus and the Dallas area, and we were especially interested in incorporating their brand and affordable services into our SMU home football game experience for another season,” said SMU Athletics Senior Associate A.D./Public Relations & Marketing Brad Sutton. “Their dedication to support our Mustangs Who Care program is a declaration to the valued relationship we have built with them and we all look forward to continuing this partnership with Uber.”
Mustang Sports Properties is one of more than 100 collegiate properties represented by Learfield Sports, which manages athletic multimedia rights and sponsorship. In its four decades, Learfield has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics. The company also titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. For more information about its history, collegiate portfolio and job opportunities, visit www.learfieldsports.com.