MURFREESBORO, Tenn. – Learfield Sports recently appointed Brad Tammen general manager for its locally based Blue Raider Sports Properties entity, the exclusive multimedia rights holder for Middle Tennessee State University Athletics.
Tammen brings 25 years of sales, marketing, promotions and operational leadership experience to MTSU Athletics’ sales and sponsorship arm. Most recently, he served five years with the Nashville Sounds Baseball Club, then Triple-A affiliate for MLB’s Milwaukee Brewers, as the Club’s vice president, general manager, and before that, as vice president, sales and marketing. He is a member of the Kiwanis Club of Nashville and served as the Sounds’ representative on the Nashville Sports Council Board.
Prior to Nashville, Tammen resided in Salt Lake City, Utah, where he spent nine years holding dual roles as vice president, sales and marketing and assistant general manager for the Salt Lake Bees Baseball Club, the Triple-A affiliate for MLB’s Los Angeles Angels. Before that, he spent 11 years in similar positions with the Oklahoma Redhawks Baseball Club, then MLB’s Texas Rangers’ Triple-A affiliate. During his tenure with the Club, Tammen’s most recent position held (from 1994-2001) was director of sales and promotions, and assistant director of sales and marketing.
At Blue Raider Sports Properties, Tammen will lead all aspects of the multimedia rights relationship between MTSU Athletics and Learfield Sports including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement via www.goblueraiders.com; and radio game broadcasts and coaches’ shows on Middle Tennessee State Sports Network. He will collaborate daily not only with the MTSU athletic administration but with other Blue Raider Sports Properties’ team members Chip Walters, Michael Ceccarelli and Matt Nicholls.
“We’re excited to have Brad join our MTSU team and believe his strong business acumen and experiences will serve us far as we continue to market the Blue Raiders’ brand locally, regionally and nationally,” said Learfield Sports’ Vice President David Hubbard.
In addition to MTSU, Learfield Sports manages the multimedia rights for nearly 120 collegiate properties, and its rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue signage and technology systems through its owned companies. To learn more about Learfield’s history, businesses and job opportunities, visit www.learfieldsports.com.