DANBURY, Conn. – The Eastern College Athletic Conference (ECAC) and ECAC Sports Properties announced today a new partnership with UpTempo Sports and its sport-specific performance drink, U-ADE.
The multi-year partnership provides the Official Hydration and Performance Partner category exclusivity, supplying the sport-specific performance drink to student athletes at ECAC Championship events including men’s and women’s soccer, men’s and women’s basketball, cross country, football, swimming and diving and indoor and outdoor track and field.
“We are proud to team up with the ECAC as their Official Hydration and Performance Partner,” said UpTempo Sports Founder and CEO Cliff Rowley. “They have a rich tradition, and we’re confident U-ADE’s premium sport specific formulations will provide the student-athletes the optimum nutrients needed for enhanced performance.”
In addition to supplying the sport specific performance drink at championship events, U-ADE will receive numerous marketing benefits to support the use of U-ADE. On-site marketing and sampling will take place during select men’s soccer, basketball and football events beginning in November.
“We are excited to be partnering with UpTempo Sports and have the opportunity to supply the U-ADE product to our athletes. This is yet another added benefit for our athletes,” said Kevin McGinniss President & CEO of the ECAC.
ECAC Sports Properties is one of nearly 120 collegiate properties represented by Learfield Sports, which titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield’s college partners also have access to licensing and trademark consulting, concessions and hospitality services, digital platform expertise, venue signage and technology systems and professional ticket sales through its owned and operated companies. For more, visit learfieldsports.com.
About UpTempo Sports
UpTempo Sports, LLC is an innovative sports company with a mission to provide athletes healthy hydration formulations along with educational instruction so each athlete can play better within their specific sport. Visit: www.play-better.com or follow U-ADE on Twitter (@BeUPlayBetter).
About the ECAC
In the 76 years since its inception, the Eastern College Athletic Conference (ECAC) has emerged as the nation’s largest Conference. The ECAC has grown considerably from its charter membership of 58, boasting over 300 member schools in Divisions I, II and III, ranging in location from Maine to Georgia, and westerly to Missouri. In the 2015-16 academic year, the ECAC will host nearly 100 championships in 32 men’s and women’s sports as the sponsors of over 5,800 varsity teams and 111,000 male and female athletes. For more information, visit www.ecacsports.com.