CENTER VALLEY, Pa. – The Patriot League and GuardLab, a custom mouthguard company, agreed to a multi-year partnership as announced Thursday by the League’s rights partner, Learfield’s Patriot League Sports Properties.
The three-year partnership aims to increase the protection, performance and recovery benefits for student-athletes of the Patriot League. The organizations will work together to engage athletic trainers and sports medicine personnel representing the League’s member schools to spread awareness and education surrounding the benefits of custom mouthguards in increasing compliance and protection for athletes.
“We’re excited about the opportunity to build and grow our relationship with the Patriot League,” said GuardLab CEO, Aidan Butler. “Our transformative piece of sports technology will aid them with the health and safety priorities for their student-athletes.”
GuardLab uses digital scanning and 3D printing technologies for its mouthguards, engineered with a proprietary Alignment Repositioning Cushion (ARC) to align the athlete’s jaw into its most optimal position for performance and protection. The company’s digital scanning technology is mobile, allowing the brand to travel to Patriot League schools and schools. Schools and students love that mouthguards can be fully customized with team colors, logos and graphics.
“We are proud to partner with GuardLab, a company whose mission to aid in the safety and performance of athletes is very much aligned with the values of our League,” Patriot League Commissioner Jennifer Heppel said. “The technology they can provide will be a great benefit to the student—athletes at our member institutions.”
The Patriot League is in its third decade of academic and athletic achievement, continually demonstrating that student-athletes can excel at both academics and athletics without sacrificing high standards. The Patriot League’s athletic success is achieved while its member institutions remain committed to its founding principle of admitting and graduating student-athletes that are academically representative of their class. Participation in athletics at Patriot League institutions is viewed as an important component of a well-rounded education.
About Patriot League Sports Properties
The Patriot League is represented exclusively by Learfield for marketing and sponsorship initiatives, a partnership that runs through 2020. Learfield is dedicated to driving corporate partner relationships, selling certain League assets, as well as overseeing on-site marketing and promotions at all 23 League Championship events. An industry leader for more than four decades, the company has a deep presence in the college athletics landscape nationwide. In addition to the Patriot League, Learfield manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas all across the country.
About GuardLab, Inc.
GuardLab is a revolutionary custom mouthguard company that utilizes 3D scanning and 3D printing technologies to provide athletes with the best fit and protection. Using a proprietary methodology developed with two world-class dentists, GuardLab addresses TMJ alignment and is able to precisely transfer the information from the individual to accurately design each guard to reduce the risk of injury, maximize athletic performance and improve recovery of athletes by increasing airway flow. GuardLab protection, performance and recovery mouthguards are used by professional and college athletes throughout the country and are available to consumers through a nationwide network of dentists and on www.guardlab.com. For more information, visit GuardLab.com and follow GuardLab on Facebook, Twitter and Instagram.