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INDIANA ATHLETICS: 10-YEAR, MULTIMEDIA RIGHTS EXTENSION

Bloomington, IN - Indiana University Athletics announced today that it has officially reached a new multimedia and sponsorship agreement with Learfield Sports through 2021. The 10-year agreement, effective with the 2011-'12 athletics season, represents a continuation of IU's 17-year partnership with Learfield Sports. Fred Glass, Vice...

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GOPHER ATHLETICS ANNOUNCES NEW RADIO PARTNERSHIPS

The University of Minnesota Department of Athletics, in conjunction with multimedia rights holder Gopher Sports Properties, announced separate three-year radio broadcast agreements with Clear Channel Radio and Hubbard Broadcasting, Inc. today. The agreements, which both commence with the 2011-12 athletic season, will see Gopher football broadcast...

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LEXINGTON CENTER/RUPP ARENA AGREES TO RIGHTS EXTENSION THROUGH 2016

Lexington, KY (Feb. 21, 2011) – Lexington Center Corporation officially announced today that Learfield Sports will retain its position as the exclusive venue-media rights holder for the venerable Rupp Arena through 2016. The five-year extension enables Learfield Sports to continue to manage the property through...

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OU Continuing Education Finds Its Target Audience

Oklahoma University Continuing Education wanted to increase enrollment in their offsite classes.  They reach their primary target, adults 25-54, with the help of Sooner Athletics and Sooner Sports Properties. OU Continuing Education and Sooner Sports Properties customized a promotional plan based on the previous year’s results and...

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