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MISSISSIPPI STATE, LEARFIELD LICENSING LAUNCH “BULLDOG LEGENDS” APPAREL LINE WITH SIDELINE PARTNER adidas

Indianapolis - Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, collaborated with long-time client Mississippi State University to create “Bulldog Legends,” an exclusive program developed with MSU sideline partner adidas to celebrate former Bulldog athletic greats. adidas created unique looks for each...

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Learfield Partner UMass, Mass. Lottery Introduce Community Salute

AMHERST, Mass. – University of Massachusetts Athletics and the Massachusetts State Lottery are partnering to introduce the Community Salute, a new program that will celebrate deserving individuals who have made a positive impact on campus and greater Western Massachusetts communities. Recognition of the honorees will...

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