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LEARFIELD ACQUIRES BRANDING AGENCY SME

PLANO, Texas – Learfield continues to add capabilities to its array of services with the acquisition of SME, a New York City-based agency specializing in building brands. The announcement was made jointly by Learfield President and CEO Greg Brown and SME’s President and Chief Creative...

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WMCA-AM TO BECOME NEW HOME OF ARMY FOOTBALL IN NEW YORK CITY

WEST POINT, N.Y. — Army West Point Athletics and its athletics multimedia rights holder, Learfield's Army West Point Sports Properties, announced today a new three-year partnership with AM570 theMission WMCA to serve as the new home for Army football in New York City beginning with...

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MSU ATHLETICS PARTNERS WITH YEAR OF THE COWBELL

STARKVILLE, Miss. – Mississippi State Athletics and Learfield’s MSU Bulldog Sports Properties have announced they have entered into a new partnership with Year of the Cowbell naming the company the “Official Cowbell of MSU Athletics” for the next three years. “We’re excited to be partnering with...

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