by admin | Jul 25, 2023 | Brand Sponsorships, In the News, News
LEARFIELD EVP Solly Fulp joins Kevin Tarca on his Sports Business Secrets podcast to discuss the company’s leadership in name, image, & likeness and the innovative solutions being delivered to college partners and brands that expand opportunities for student...
by admin | Jul 18, 2023 | For the Fans, News
Allstate-sponsored event will bring extra excitement to early-season college football games, starting Sept. 9 when the Crimson Tide host the Texas Longhorns DALLAS – The newly created Allstate Crossbar Classic is coming to a screen or field near you. Through an...
by admin | Jul 17, 2023 | News
The Allstate Red River Rivalry name change begins college football season DALLAS, Texas – Allstate has been named the title sponsor of the historic football game between the Texas Longhorns and Oklahoma Sooners. The annual matchup that dates back to 1900 and is played...
by admin | Jul 14, 2023 | Broadcast, News
CARBONDALE, Ill. — Southern Illinois University and LEARFIELD/Saluki Sports Properties, which manages the SIU radio network and multimedia rights, announced today the naming of Luke Martin as the new director of broadcasting and radio “Voice of the...
by admin | Jul 14, 2023 | Brand Sponsorships, News
WEST POINT, N.Y. – General Motors (GM) (Chevrolet, Buick, GMC, Cadillac) is proud to announce its sponsorship of Army West Point Athletics. This opportunity will serve as a strategic alliance between the GM Military Appreciation Program and Army Athletics,...
by admin | Jul 14, 2023 | Broadcast, News
Coloff Media will be the new home of the UNI Panthers Cedar Falls, Iowa – July 14, 2023– UNI Athletics and its exclusive multimedia rightsholder, LEARFIELD’s Panther Sports Properties, announced today a multi-year broadcast relationship with Coloff Media, based in...