by admin | Oct 5, 2016 | News
PLANO, Texas – Seasoned sports marketing executive Scott Harding joined Learfield headquarters on Monday as senior director, integrated marketing. He most recently served nearly 10 years with Genesco Sports Enterprises and now fills a created position for the...
by admin | Oct 4, 2016 | News
ST PAUL, MN — Affinity Plus Federal Credit Union and Gopher Athletics have signed a multi-year marketing agreement, the credit union announced today. Through this partnership, Affinity Plus will sponsor signage beginning this fall at four University of Minnesota...
by admin | Oct 3, 2016 | News
Finkner rejoins Texas Tech Sports Networks as the play-by-play analyst for Lady Raider Basketball LUBBOCK, Texas – Texas Tech Athletics and Learfield’s Red Raider Sports Properties announced Wednesday the addition of Mark Finkner as the newest Voice of Lady...
by admin | Oct 3, 2016 | News
Lewisburg, Pa. – Bucknell University partnered with ANC to upgrade Sojka Pavilion with a new video display prior to the 2016-2017 NCAA basketball season. The Bison will look to defend the men’s and women’s regular season Patriot League Championship in front of a new...
by admin | Oct 3, 2016 | News
BERKELEY, Calif. – Joe Mulford has been appointed executive director for the newly established Cal Bears Sports Properties team as announced today by Learfield. Last month, Cal Athletics named Learfield its new multimedia rights partner through the 2026-27 athletic...
by admin | Oct 3, 2016 | News
Indianapolis – Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, has launched a new holiday celebrating a favorite pastime of college football fans: tailgating. The inaugural holiday will occur on...
