Cal Bears

Learfield’s Cal Bears Sports Properties is the official multimedia rights holder for Cal Berkeley Athletics.  In complete collaboration with the university, this team is committed to extending the affinity of the Bears’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. Cal Bears Sports Properties manages all aspects of the rights relationship including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility through the official athletics website calbears.com as well as radio game broadcasts and coaches’ shows.

Contact:

Cal Bears Sports Properties, 2227 Piedmont Avenue, Berkeley, CA 94720


Joe Mulford

Vice President-General Manager

P: 510-643-4652

Email

Daniel Lentz

Director - Sales

P: 510-642-8714

Email

Grayson Farrar

Manager - Business Development

P: 510-664-9622

Email

Vanessa Farinelli

Manager - Business Development

P: 510-664-9630

Email

Madeleine Amodeo

Manager - Business Development

P: 510-643-4791

Email

Katie Fontes

Manager - Partnership Services

P: 510-642-4301

Email

Luke Cherry

Manager - Marketing & Events

P: 925-786-0152

Email

Rachel Bootsma

Coordinator - Partnership Services

P: 510-643-0146

Email